Color is a emotional driving element… Use It

When we look at colors there is an  automatic reaction within our minds that takes place.

The proper color choices drive people to the appropriate message you are sending.

Considering we are designing with an intention of a clear message, we need to understand

the impact colors can have on the mind.

In my researching process I have found some nice links for color theory.

Enjoy the concise descriptions of color and how we view them.



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